Cost Effective - Less expensive than newspaper, magazine, television or radio advertisingHigh volume – exposed to a mass amount of consumers on a daily basisFull-time audience – captivates an audience of commuters 24 / 7Repetitive exposure – forms repeat impressions on local trafficAttention grabbing – the size, color, and creativity attracts attention

Big Ads Work!

Outdoor advertising is an effective marketing tool for small businesses and has numerous benefits. This cost effective form of advertising reaches a mass audience on a daily basis. Since people are spending more time in their vehicles, outdoor advertisement is a highly visible form of marketing and commands commuters attention. Over 30% of consumers recall billboard advertisements without being prompted. Repetitive exposure helps form repeat impressions on local traffic.
Consumers are always exposed to outdoor advertising and cannot throw it away or turn it off, as in other forms of media. Because of the nature of outdoor advertising, commuters become the captive audience, 24 hours a day/ 7 days a week. Billboards have the ability to attract attention because of their size, color and creativity. Consumers are compelled to read the brief, but powerful messages that billboards display.

Benefits Overview of Outdoor Advertising

  • Cost effective – less expensive than newspaper, magazine, television or radio advertising
  • High volume – exposed to a mass amount of consumers on a daily basis
  • Full-time audience – captivates an audience of commuters 24 / 7
  • Repetitive exposure – forms repeat impressions on local traffic
  • Attention grabbing – the size, color, and creativity attracts attention