About

About Visual Outdoor

Visual Outdoor Advertising, LLC is an outdoor advertising company that operates in the fast growing areas of Northeast Georgia, Western North Carolina, and Eastern Tennessee. We own and operate 93 billboards with 345 faces along the I-575/515/76 corridor north of Atlanta and the main highways such as US Highway 64/74 and US 19-129 leading to and from the Georgia markets of Jasper, Ellijay, East Ellijay, Blue Ridge and Blairsville, the North Carolina markets of Murphy and Andrews, as well as Ducktown, Tennessee.

Our key objective is to help your business grow through the use of outdoor advertising. By delivering excellent customer service, quality locations, and eye-catching graphics we strive to exceed your expectations and make you a customer for life. For more information about outdoor advertising, please contact us today.

Terry and his wife LuAnn
Terry and his wife LuAnn

Company History

Partners2 may 2001
Company Founders

Visual Outdoor Advertising, LLC was formed in late 2000 and started doing business under the name Visual Connections, LLC. The three original partners in the company were Terry Poteete, Jason Burrell, and Jim Poteete. Over the next three years, Jim Poteete and Jason Burrell left the company to pursue other opportunities leaving Terry Poteete in early 2004 as the remaining original partner in the company. The name Visual Connections, LLC was changed to Visual Outdoor Advertising, LLC that same year.

We built our first 2 billboard structures in Union County, Georgia in May of 2001. The business grew rapidly over the next 2 years and by the end of 2003 we owned 14 billboards with 47 faces. During that time our footprint expanded westward into neighboring Fannin County, Georgia and also northward into Cherokee County, North Carolina.

In April of 2004, the company purchased the 23 billboards of Davis Outdoor Advertising which allowed us to enter new markets in Gilmer County, Georgia and Polk County, Tennessee and to strengthen our Northeast Georgia presence in Fannin County and Union County. In June of 2007, we purchased Murphy Sign Company’s 23 billboards in Cherokee County, North Carolina giving the company 71 total billboards with 217 faces.

Organizational Structure

Terry and Len
Terry Poteete and Len Sturdivant

Terry Poteete is the General Manager of Visual Outdoor Advertising, LLC and is responsible for the strategic planning, sales and customer care, operations, real estate, and financial functions for the company.

Strategic Planning – Terry Poteete (acting) is responsible for the Strategic Planning function within the company including acquisition analysis and the three year planning cycle.

Terry and Len
Terry Poteete and Len Sturdivant

Terry Poteete is the General Manager of Visual Outdoor Advertising, LLC and is responsible for the strategic planning, sales and customer care, operations, real estate, and financial functions for the company.

Strategic Planning – Terry Poteete (acting) is responsible for the Strategic Planning function within the company including acquisition analysis and the three year planning cycle.

Sales and Customer Care – Terry Poteete (acting) has responsibility for all Sales and Customer Care functions for the company. Other areas of responsibility include community giving and support, web presence, and all web based marketing.

Operations – Len Sturdivant is responsible for the overall Operations for the company. This includes contract management, the data network, building maintenance, billboard maintenance, advertisement installation, and process improvement.

Real Estate – Len Sturdivant (acting) is the Real Estate Manager and is responsible for all real estate operations, lease contract management, and maintenance of the billboard sites.

Financial – LuAnn Poteete is the Financial Manager of the company and is responsible for billing, collections, cash management, and financial reporting.